How relevant is surface computing to your organizations?

.

Which organizations would benefit most from surface computing?

Firstly, surface computing presents an excellent opportunity for all organizations involved in advertising, media, and exhibitions businesses. Surface computing will push the current IT usage in these sectors into the next higher and futuristic level of interactivity between people and the IT tools. It will allow for the first time to actually "customize" media messages to each single user and provide each customer with a real hands-on interaction with the presented contents.

Other organizations in various sectors will find enormous opportunities with surface computing. For instance, organizations involved in education sector are already finding surface computing to be a great interactive, cooperative, and hands-on learning tool for children. Organizations involved in medical sector also are starting to see the potential of surface computing in areas such as MRI and ultra sound results reading, autopsy and medical graphical data analysis.

Any organization, especially financial organizations that relies heavily on meetings and information availability, also will certainly be thrilled by the efficiency that surface computing can bring to their conferencing, meetings, and brain-storming activities. A surface computer, which can be the glass wall of the meeting room or the conference table itself, will take personnel-cooperation and data sharing and accessibility to an unprecedented level.

Finally, gaming industry is one giant that is still to open its eyes fully to surface computing and the limitless potential that it provides for computer gaming and the unprecedented hands-on experience it would give to the gamers.

.

What are things that organizations should think through before investing in surface computing?

Organization should think mostly about two major factors when it comes to investing into surface computing: applicability pioneering & differentiating.

Using surface computers in many sectors and industries is mostly still in the realm of "ideas". There are enormous potential and opportunity where surface computing can change certain sectors for ever. These application ideas need to be put into real testing. Certain things are currently done in that direction in the multimedia industry which was the first to embrace surface computing. But when an organization starts implementing these ideas in its relevant sector, it will have a head-start and will create business opportunities that will set it apart from other organizations in the same business.

Organizations can use surface computing to develop a new revenue model that will reinforce their own business and create new opportunities. Think for example a coffee shop that integrates surface computers into their tables. It will not only increase business due to the novelty of the customers experience, but also it can start a new income model relying on selling times on the table to advertisement or gaming or internet providers.

In addition, organizations can open new frontiers based on technology bridging between the multitouch surface computers developers and the end-user organizations. Surface computing and multitouch specialized companies have the know-how of multitouch and surface computing technologies but do not necessarily have the knowledge to apply surface computers in every specialized field.

Education, gaming, financial, and medical sectors are in dire need of specialized businesses that are savvy in both IT and that particular sector of the user. Think for example of a company specialized in developing computerized medical applications or educational software. These organizations can team up with multitouch surface computing specialized companies -that have the knowledge to transfer and convert the conventional applications into multitouch respondent ones- and provide their customers with whole new set of products and applications based on surface computers.

Smart Surface Sdn Bhd is pioneering this direction in Asia by cooperation with private and governmental institutions for development of medical surface computing applications and security applications. Smart Surface Sdn Bhd is open for cooperation with organizations that are thinking of investing into surface computers through either deployment of solutions, cooperation on development of applications, or direct investment in us.